using my knowledge in product formulations and trichology, I create personalized at-home care routines that deliver real results
Elena Rogozhina,
hair care consultant
cosmetic chemist
hair stylist
blogger
hello! my name is
here's how I can help you:
[1]
build an effective hair care routine tailored to your needs[2]
help you grow the healthiest, longest hair possible
[3]
create a comprehensive hair care plan that works anywhere in the world
services and products
home care consultation
$200
~ review of your current routine and products
~ in-depth discussion via voice messages (1-2 hours)
~ a file with personalized recommendations, access to our club library, and, if needed, lessons from the basic course
~ appointment scheduled within 2 weeks, depending on available slots
~ suggestions for a new routine and product usage guide
30 days of personal support
~ in-depth discussion via voice messages (1-2 hours)
~ a file with personalized recommendations, access to our club library, and, if needed, lessons from the basic course
~ appointment scheduled within 2 weeks, depending on available slots
~ suggestions for a new routine and product usage guide
30 days of personal support
book a consultation
product selection guide
$100
with access to this guide, you receive:
~ a file containing over 200 curated products, personally selected for their formulations and organized by hair and scalp types
~ access to three course lessons, where you'll learn about your hair and scalp needs, along with care routines for various hair types
this guide ensures you can easily build a basic routine (shampoo, scalp scrub, conditioner, masks, leave-in products) in any country and improve your hair quality.
*the product selection is regularly updated and expanded.
~ a file containing over 200 curated products, personally selected for their formulations and organized by hair and scalp types
~ access to three course lessons, where you'll learn about your hair and scalp needs, along with care routines for various hair types
this guide ensures you can easily build a basic routine (shampoo, scalp scrub, conditioner, masks, leave-in products) in any country and improve your hair quality.
*the product selection is regularly updated and expanded.
get a guide
what’s the difference between a consultation and the product guide? which one is best for me?
with a consultation, I personally select products based on your hair’s needs, review your current routine, make adjustments, and provide support for a full month—perfect for those who want a ready-made solution without having to figure it all out alone.
with the product guide, you’ll choose products yourself, using the information provided in the lessons to guide you.
with the product guide, you’ll choose products yourself, using the information provided in the lessons to guide you.
what’s included in the consultation:
- consultation— review of your products and care mistakes:
we go through your current products, identify what to keep, what to replace or add, and which steps in your routine you might be skipping or doing incorrectly,
— building a new care routine:
we’ll discuss a new, correct routine and create a product list that fits your budget,
— review via voice messages,
— lifetime access to useful materials from the hair care club,— the consultation is scheduled based on available time slots.
how the consultation works:
- 1. questionnaireyou fill out a detailed questionnaire describing your current routine, hair issues, and care habits
- 2. clarificationsI may ask follow-up questions to better understand your situation
- 3. analisysI analyze your routine and the ingredients of your products, then select a new care routine based on your hair’s needs
- 4. consultationwe’ll communicate through whatsapp at a convenient time for you, where we’ll thoroughly discuss both your current and new routine
- 5. supportI’ll stay in touch with you for 30 days after the consultation to help adjust your routine and answer any questions
cases
- unsure how to care for curls
- hair is frizzy
- ends are splitting
- hair is frizzy
- ends are splitting
- ends are splitting
- hair is frizzy
- dundruff
- hair is frizzy
- dundruff
Natasha, natural curly hair
BEFORE
AFTER
+ learned to style curls
+ defined, bouncy curls
+ hair is soft and smooth
+ defined, bouncy curls
+ hair is soft and smooth
Ursula, damaged hair (keratin treatments, bleaching)
— results are still in progress
— results are still in progress
BEFORE
AFTER
+ hair is no frizzy, feels
softer and smoother
+ dandruff and itching disappeared after switching shampoo
softer and smoother
+ dandruff and itching disappeared after switching shampoo
- ends are dry, tangled, and split
- frizz in high humidity
- breakage along the length
from heat styler use
- frizz in high humidity
- breakage along the length
from heat styler use
BEFORE
AFTER
+ less frizz and breakage
+ thicker, healthier ends
+ hair looks and feels more vibrant
+ thicker, healthier ends
+ hair looks and feels more vibrant
- styles hair by blow-drying
- lacks understanding of hair structure and proper care
- hair is dry and prone to breakage
- lacks understanding of hair structure and proper care
- hair is dry and prone to breakage
Kate, natural curly hair — progress after 1 month
BEFORE
AFTER
+ hair is more nourished
+ curls are forming
+ hair has gained shine and smoothness
+ curls are forming
+ hair has gained shine and smoothness
- hair is frizzy
- ends are thin and brittle
- ends are thin and brittle
Diana, colored hair — progress after 2 weeks
BEFORE
AFTER
+ length is nourished
+ no frizz
+ hair has shine, and
ends feel thicker
+ no frizz
+ hair has shine, and
ends feel thicker
- hair is frizzy
- hair is brittle and dry
- hair is brittle and dry
Valery, bleached hair — progress after 1,5 week
BEFORE
AFTER
+ ends are thin and brittle
+ length is nourished
+ no more frizz
+ hair has shine, and
ends feel thicker
+ length is nourished
+ no more frizz
+ hair has shine, and
ends feel thicker
FAQ
support can be helpful if you can’t find some of the recommended products in stores, or if any of them don’t work for you for some reason
- selecting high-quality products
- split ends, breakage, dandruff, static, frizz, or dryness
- uncertainty about how to properly care for your hair
